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BMA is a division of Business Evaluation Services which is a full service market, guest satisfaction and compliance audit company. We specialize in mystery shopping and guest satisfaction measurement services for nearly every industry.
Business Evaluation Services was founded by the current President, Charles Stiles. Charles comes from a background in retail; owning a number of retail gift stores in national malls for over 8 years. Quickly realizing the only way to really differentiate his stores and stand out from the competition was to develop a consistent service culture and create a process for measuring the success of the training that was implemented. Through this process in 1996, Business Evaluation Services was created. Today, BES is a National mystery shopper company with over 16 years' experience, serving a variety of industries.
BES has always had the goal and mission of developing partnerships with each and every customer they serve, ensuring the data they receive is accurate, actionable and reflective, with the overall goal of providing its customer with the information they need to drive sales and develop a strong service culture within their organizations.
BES has been an active member of the Mystery Shopper Providers Association (MSPA) since 2001. Currently Charles sits on the board of directors of the MSPA serving as a director for the membership benefits committee. Additionally, BES supports a number of MSPA initiatives including the Gold and Silver Certification courses for shopper training.
BES currently has two offices; the main office is located in Bakersfield California, with the second office located on the Central Coast in Pismo Beach.